AsusTek Computer Inc. unveiled a sleek tablet computer on Friday, after the Taiwanese firm saw the sales of its once popular line of mini-laptops stall following the launch of Apple’s hit iPad.
AsusTek says the EEE Pad Transformer, which runs on the Android 3.0 operating system, distinguishes itself with an optional keyboard that is superior to docking options for other tablets because of its light weight and flexibility.
Its 10.1-inch screen with a front and rear camera can be detached from the keyboard to allow users on the move quick Web browsing and film viewing. Plugging it to the keyboard dock, the device can then be used as a full-fledged laptop.
The EEE Pad Transformer, which became available for pre-order in Taiwan on Friday, goes on sale in the U.K. on March 30, to be followed by U.S. sales.
In Taiwan, the 16 GB version without the keyboard sells for 14,900 New Taiwan dollars ($500), while the keyboard version costs NT$17,900 ($600). The company did not provide prices for other markets.
Another Asus tablet, the 12-inch e-Slate powered by the Microsoft Windows operating system, went on sale in January, while two additional Asus tablet models will go on sale soon. Shen said he expected total sales of the four models to reach two million units in 2011.
Taiwan’s Acer Inc., the world’s third largest computer vendor, has already unveiled four tablet models, as well as a 4.8-inch smartphone that doubles as a tablet. The company says all will be on sale next month.