May 312011

Vodafone Essar, one of India’s leading cellular service providers, today introduced ‘Chillarai Recharge‘ for its prepaid customers in Tamil Nadu. The special recharge coupons will make lives of customers simpler by offering value and better utilization of their money.

It is often noticed that shopkeepers hand over various assortments in lieu of change. For similar situations, Vodafone’s ‘Chillarai recharge’ comes in denominations of Rs 1 or Rs 2, which could be given instead of change to customers. ‘Rupee 1 Chillarai recharge’ gives 10 Local Vodafone Night Minutes and is valid for a day; ‘Rupee 2 Chillari recharge’ gives 20 Local Vodafone Night Minutes, the night timings are between 10 pm and 8 am and is also valid for a day.

Suresh Kumar, Chief Operating Officer and Circle Head, Vodafone Essar Tamil Nadu said “Chillarai recharge is an innovative and revolutionary approach to maximize every penny. We at Vodafone have always sought every possible means to assist our customers and Chillarai recharge is one such unique offering. It will not only cut out unwanted applications of the chilara but will also come handy when it comes to instant recharges.”


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