Spice Digital’s Next Generation Mobile Portal- “Spice Gang”

Spice Digital Limited, one of India’s leading MVAS (Mobile Value Added Services) companies, unveils the next generation mobile portal, SPICE GANG. Spice Digital has been working on various applications for majority of the handsets vendors like Blackberry, Nokia, etc. through its subsidiary Spice Labs. Spice Digital has clocked over 30 Million application downloads across the globe.

Spice has further enhanced its capabilities in the Mobile Internet space by the acquisitions in Malaysia (BeoWorld) and Indonesia (MMS) and is very well placed for path breaking mobile internet services with its strategic tie-up with world’s biggest chipset company MediaTek of Taiwan.

Spice Gang empowers the user via his mobile phone to selectively subscribe and discover various infotainment & entertainment services. The bouquet of services range from, Jokes, Greeting cards, News, Songs Cricket scores and much more. Premium content is also available from Coke Studio, Hungama, and many more premium brands thus showcasing authenticated content. Unlike other products Spice Gang gives user the freedom to choose her favorite content from the provided options and customize the home screen, making it more of a PULL product rather than PUSH , hence being non intrusive.

Spice Gang has notched up impressive numbers with monthly page views of 20 million. With around 15,000 users joining the gang on daily basis, Spice Gang content downloads stand at 1 Million per month.

Commenting on this, Mr. Saket Agarwal (Global CEO – Services) said, “With the mobile internet ramping up faster than the desktop internet we at Spice believe in the futuristic capabilities of the ecosystem which is the reflection of our mobile internet strategy. Spice Gang is a stepping stone in that direction providing insights and opening the window of opportunities.”

Looking at the reception in the Indian market, plans are underway to launch the portal for South Asian markets. Riding on the strong Spice foot hold in i2i markets, discussions are underway for partnerships at different levels.

Features such as payment options (will be made available shortly) would enable the developer community to monetize their applications as well as widgets on the portal.


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