Feb 022011
 

PlayUp, global leader in live and interactive social mobile gaming is all set to take the cricket excitement in India to the next level with the launch of four exciting & innovative products for cricket aficionados. These products will be available during the ICC World Cup 2011 to be held in the sub-continent, and is projected to garner a broadcasting viewership of around 1 billion.

Founded in Australia in 2007, PlayUp is the first business of its kind to create sports broadcast, social gaming and mobile interactivity on a global mass-market scale, with current operations in Australia, USA, UK, Japan and India. The new products which are set to be launched include (check inset for details):

  • Next Wicket
  • Most Valuable Combo
  • Power Up
  • 10 Up

Powered by innovative technology platform, the product offerings will be available across a wide spectrum of platforms including SMS, WAP, internet, Apps and Interactive Voice Response.

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