PlayUp, global leader in live and interactive social mobile gaming is all set to take the cricket excitement in India to the next level with the launch of four exciting & innovative products for cricket aficionados. These products will be available during the ICC World Cup 2011 to be held in the sub-continent, and is projected to garner a broadcasting viewership of around 1 billion.
Founded in Australia in 2007, PlayUp is the first business of its kind to create sports broadcast, social gaming and mobile interactivity on a global mass-market scale, with current operations in Australia, USA, UK, Japan and India. The new products which are set to be launched include (check inset for details):
- Next Wicket
- Most Valuable Combo
- Power Up
- 10 Up
Powered by innovative technology platform, the product offerings will be available across a wide spectrum of platforms including SMS, WAP, internet, Apps and Interactive Voice Response.