EMEA (Europe, Middle East, Africa) has not been spared the wave of touch pads in 2010, with 6 million units sold, which nearly 5 million iPad tablet from Apple. The year 2011 should see the phenomenon grow through major Western European markets (UK, France and Germany) while it will grow more moderately in other regions, predicts research firm IDC.
In 2011, it should take 22 million tablets touch with the proliferation of models and actors on the market, with renewed activity in the second half. Not surprisingly, Apple is seen as one of the main beneficiaries of market growth this year although the competition is there, mainly through Android 3.0 Honeycomb.
If players like Archos or early ViewSonic will always be present, 2011 will see the arrival of big brands from the PC world, such as Acer and Asus, in addition to the groups arrived quickly on the electronic segment, including Samsung.
In 2011, mobile operators should assert itself as a distribution channel of touch pads, which complement their offerings mobile and allow them to sell data plans.
These developments should lead to increased production volumes and significant price reductions by 2012. 22 million units in 2011, they could rise to 60 million units sold in EMEA by 2015.