Jun 012012
 

According to reports, Apple released a new version of its IOS operating system to integrate more with social networking. It primarily aims at Facebook integration, with the purchase of digital content on the kick goes.

According to 9To5Mac, Apple’s three major digital stores – namely the App Store, iTunes Store and iBookstore are getting visual overhauls that will bring “more interactivity”. Social is a big piece of the store overhauls and Facebook integration will play an important role. Thus it seems that Apple wants to make the buying process more social, to thereby possible to sell more content. It is also not the first time that rumors come out about a content overhaul of Apple’s stores, which may also be made ​​for Macs.

TechCrunch also reported today that Facebook gets a more prominent role in the new IOS operating system. The social-networking site is more integrated with Apple software, although more Twitter integration is expected. It is still unclear exactly how the features in iOS 6 are implemented. Incidentally, did Apple CEO Tim Cook wanted that his company’s operating system for mobile devices will provide more social features.

However, we’d like to keep a neutral view above all these rumors. The most interesting part about this, we think, is that these new stores will not include improved discoverability on the backend. Apple recently acquired a company called Chomp that focuses on improved discoverability of applications. While Apple plans to use the Chomp technology across their three digital stores, the implementation will not be ready in time for the iOS 6 launch.

Apple is widely expected to tap Chomp’s app search and discovery platform to improve content discoverability at a later stage. Apple’s annual developer conference is a little more than a week away. The company is expected to introduce iOS 6 there, like it did with iOS 5 last year.

 

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